Ads that stop the scroll.
We write, film, and edit short-form ads that feel native to TikTok and Instagram — and convert like paid media should.
Built on results, not vibes.
Every package is produced with the same system we use to scale our own creator accounts.
Pick your content engine.
Done-for-you short-form ads — written, filmed, and edited. You just send the brief.
30 custom short-form ads — our full-scale package for brands serious about winning on short-form.This is the complete content e...
GET STARTED10 custom short-form ads, built for both TikTok and Instagram.Our most popular package. Tell us what you're promoting and we'll...
GET STARTED5 custom short-form ads, built for one platform.Tell us what you need for TikTok or Instagram and we'll write, film, and edit 5...
GET STARTEDThe exact short-form ad system we use to scale brands on TikTok and Instagram — packaged into a step-by-step playbook you can r...
GET STARTEDCampaigns that performed.
A sample of ads we've produced across apps, e-com, food, and tech.
The creator behind the ads.
I'm Mitchell — a short-form creator who's spent years making sponsored content that doesn't feel like sponsored content. I run multiple TikTok accounts and produce ads for brands across apps, e-com, food, and tech.
Scaling Theory is that same system, packaged for brands: scripts built on proven hooks, filmed native to the platform, and edited to convert — not just to look pretty.